With hypnotic beats and a flow that’s equally relentless and relaxed, BlueBucksClan are driving Los Angeles’ rap renaissance forward — slowly, steadily, and mercilessly. Since emerging in 2019, DJ and Jeeezy have captivated their city with vivid tales of shuMng down the club while draped in designer drip. Each cinema*c song affirms that these two men from the rough parts of South L.A. are leveling up, wearing shoes that cost more than your rent and driving foreign carswith beau*ful women riding shotgun. Backed by sparse, bass-heavy produc*on that sounds both sinister and lavish, they make the extravagant seem commonplace to them, and unattainable for most. With each nonchalant flex, BlueBucksClan grind a littlle bit closer toward domination.

Louie Tay discovered BlueBucksClan early into their career before they gained major attention and signed them to his independent label, Out The Blue Records. Out The Blue Records’ mantra is to focus on developing rappers with a bold hustle and a sky is the limit aMtude while bringing posi*vity to the local South Central community. Aside from BlueBucksClan, Out The Blue Records is home to Snoopy Harvard, Coot Corleone, and Dino Rideaux.

Across 2020, DJ and Jeeezy have taken the ominous sound of contemporary L.A. street rap and make it regal, bringing the hood to Beverly Hills. They’ve been *mely, too, with March’s Clan Virus EP and October’s No Rules 2, which kicks off with bleakly booming “F**k 12.” The former also gave us BlueBucksClan’s viral single “Todd Gurley.” Named a`er the similarly tenacious NFL running back, the eerie banger finds the duo driving luxury vehicles and running up checks asquickly as Gurley runs yards: “Balenciaga store, they like, ‘Oh, hey, it’s you again.’”

Football is what brought DJ and Jeeezy together in the first place. The South L.A. na*ves met while playing as kids, and their lifelong friendship developed in conjunc*on with their skills on the field. The sport not only diverted them from gang life, but also paved the way for a career where chemistry, tireless work ethic, and sports-inspired punchlines would come in handy.

DJ and Jeeezy played college football at different universi*es, but reunited back home a`er their athle*c careers ended. They worked day jobs to pay the bills, un*l DJ found himself in the studio with some friends. He was seized with a wild confidence that he could out-rap his buddies, and he was right. “I quit my job before we even started making money off of rap,” he says. Jeeezy saw one video of his old teammate on the mic and they became BlueBucksClan, a name thatsignifies their bond as much as their economic aspira*ons. It’s also a riff on the moniker of a certain racist organiza*on — a subtle reminder that two Black men riding in a Rolls Royce is s*ll political.

BlueBucksClan built an audience the best way: organically and locally. They self-financed their first video — “Clones,” where they crisscross the city flashing cash and spiMng clever couplets — and racked up hundreds of thousands of views on YouTube. With few resources or industry connec*ons, they hit any studio that would have them, eventually recording enough flex-heavy, o`en subtly funny songs for their first project, 2019’s Clan Way. Their chemistry and cadences were seemingly perfected, but like the best athletes, the duo put their heads down and worked.

“We get better with every project,” Jeeezy says. “I don’t know how it happens, but every *me it’s better than the last.” Persistence helps. They’ve since recorded nearly every day, dropping five projects in just one year. They hustle quick, moving on ins*nct and disavowing rap standards, forgoing hooks and 16-bar verses, passing the mic fluidly, and unpredictably. It’s like watching two football players outwit their opposi*on with a series of brilliant laterals. “It all startsfrom just playing around,” DJ explains. “If a bar sounds cool, we’ll build a whole song around it.”

In an era where shallow hooks take precedence over bars, BlueBucksClan bring you into their world one line at a *me. No Rules 2 was rightly named — as long as there’s music and money to make, DJ and Jeeezy aren’t going to stop doing it their way, and bringing their city with them.