This year, we’re presenting a fresh and dynamic lineup, featuring some of the most groundbreaking and influential artists in hip-hop from today and past decades. Get ready to witness an extraordinary blend of talent, energy, and innovation that transcends the ordinary. Headlining this year’s festival, we have the Eminem-founded group D12 from Detroit, celebrating their 20-year anniversary. Joining them as co-headliners, we have the west coast powerhouse COAST CONTRA, who have been making waves on every level. From New York, we welcome the founder of Lord Mobb, the Almighty FLEE LORD. We’re also honored to have Mello Music producer APOLLO BROWNdelivering a beat set. Additionally, we have the Jamla Records duo Jericho Jackson, consisting of ELZHI and KHRYSIS. Some our other headliners include Netflix’s Rhythm and Flow artist BEANZ, west coast legend RBX, and LA’s ILL CAMILLE.

In addition to our stellar headliners, we’ve curated a fantastic array of supporting artists from across the country to keep the energy high throughout the day. Expect a festival filled with electrifying performances, captivating beats, and a vibrant community of hip-hop lovers coming together. The festival will also feature a Vendor Village, a Skate Demo by Namaste Souls, a Freestyle Tournament by IEvolve TV, a Record Fair by the Beat Swap Meet, and a Showcase by Groundwaves curated and hosted by MURS.

We are incredibly grateful to each of you for transforming this festival into a beacon of unity, creativity, and joy in the pursuit of happiness through our shared love for hip-hop. Let’s come together once more to create lasting memories and celebrate our culture in style.

Stay tuned for more updates and exciting announcements as we prepare for the best Happiness of Pursuit Festival yet!

Presented by 60 East, Firewater and The Happiness of Pursuit Arts Foundation